First Ever Logo

It has taken me 9 years to finally be happy with the 𝐅𝐫𝐞𝐞𝐝𝐨𝐦𝟐𝐒𝐩𝐚𝐫𝐤𝐥𝐞 logo and make it official.

Since 2017, I simply used "𝐅𝐫𝐞𝐞𝐝𝐨𝐦𝟐𝐒𝐩𝐚𝐫𝐤𝐥𝐞" in gold against a black background. Call me a perfectionist—if I am not 100% satisfied with a logo, I’d rather not have one at all.

For years, I’ve been designing, searching, and looking for a visual identity that perfectly captured my passion and love for meaningful jewelry.

Then, someone special sat down and hand-drew a heart.

The moment I saw it, the search was over. It wasn’t just a shape; it is an imperfect heart with strikes that also looks like a pair of spreading wings. It fits the brand name perfectly.

I took that sketch straight into Canva to vectorize it, refine the lines, and build out the final black-and-gold identity.

The launch is official, the branding is unified under 𝐃𝐞𝐚 𝐋𝐢𝐛𝐞𝐫𝐭𝐚𝐬 𝐋𝐢𝐦𝐢𝐭𝐞𝐝, and the new logo is live.

A massive thank you to my creative director behind the scenes.

#Freedom2Sparkle #DeaLibertas #BrandIdentity #FineJewellery #LogoDesign